About Magic Reels Company

When you join this platform, you get a betting and casino experience built around how players in the United Kingdom like to play. You can place pre-match and live bets across football, horse racing, tennis, cricket, esports and dozens of other markets, alongside online casino gaming that ranges from high-volatility slots to classic table games.

Your account is protected by industry-standard SSL encryption, strict password policies, and ongoing monitoring for suspicious activity. You can set limits on deposits, losses and play time, so you keep control over how you gamble. Payment providers are carefully selected, so you can move money using familiar banking options that aim to keep your details safe.

You can use the platform through a browser on laptop or mobile, or download Android and iOS apps for faster logins, tailored notifications, and quick access to favourite bets and games. The layout is designed so that new players can navigate easily, while experienced bettors can set up accumulators, cash out when available, and track live scores in real time.

The casino and sportsbook share one wallet, which keeps play straightforward when you switch between slots and betting. This approach helps you manage your balance in one place and track your activity, bonuses, and withdrawals without jumping between different accounts.

The Magic Reels history starts in 2020, when the company was founded to give UK bettors a focused online casino and sports platform that treats players like long-term partners rather than short-term traffic. The Magic Reels founder and CEO, Jonathan Reeves, is a former sports trader who spent more than a decade working on pricing and risk for major European operators before deciding to build a brand that put transparency first.

The Magic Reels owner structured the business so that technology and player protection receive the largest share of investments, instead of aggressive short-term promotions. The Magic Reels head office is based in London, while technical and trading teams work across several European locations to cover betting markets around the clock. Magic Reels headquarters operate under an international casino and betting licence that requires regular audits of game fairness, random number generators, and player fund segregation.

Promotion focuses on long-term value rather than hype. You see targeted offers linked to how you play, reasonable wagering requirements that are stated upfront, and seasonal campaigns around major football tournaments, horse racing festivals, and headline slot releases. The Magic Reels company aims to grow by keeping existing players for years, instead of chasing short bursts of volume.

In the United Kingdom, the company works with partners and ambassadors who understand responsible gambling and competitive sport. Each collaboration is chosen to build trust rather than simply add a logo.

• Former Premier League midfielder as brand ambassador, providing tactical insights for football betting content and stressing disciplined bankroll management.
• UK horse racing analytics service supplying data that supports more accurate odds and in-depth race previews for punters.
• Independent responsible gambling consultant reviewing safer gambling tools and helping create practical guides for players who want to stay in control.
• Esports content creator producing match breakdowns and helping newer bettors understand markets for League of Legends, CS2, and other titles.

Sports betting for United Kingdom players covers more than 30 sports, from Premier League football to niche competitions. You can place singles, accumulators, system bets, and in-play wagers across UK and international events.

• Football (Premier League, EFL, Champions League and major European leagues)
• Horse racing (UK, Ireland and key international meetings)
• Tennis (ATP, WTA, Grand Slams and Challenger events)
• Cricket (County Championship, The Hundred, international series)
• Rugby union and rugby league
• Golf (PGA Tour, DP World Tour, majors)
• Boxing and MMA
• Esports (League of Legends, CS2, Dota 2 and more)
• American football (NFL and college)
• Basketball (NBA, EuroLeague and domestic leagues)

The online casino offers more than 2,000 games, so you can choose between quick-fire spins, strategic table play, and live gaming that feels close to a real venue. Every game runs on tested software from established providers.

• Online slots, from classic three-reel titles to modern video slots
• Progressive jackpot slots featuring pooled prize funds
• Roulette, including European, French and lightning variants
• Blackjack in multiple stake ranges and rule sets
• Baccarat and punto banco
• Live dealer tables for roulette, blackjack, poker and game shows
• Video poker variants such as Jacks or Better and Deuces Wild
• Online craps and dice games
• Instant win scratchcards and crash games
• Branded games tied to TV shows, films and music

The platform operates under a recognised international gambling licence that covers sports betting and online casino gaming, and accepts players from the United Kingdom under that framework. You can trust that games and betting markets are supplied by certified providers, privacy is protected by a published policy that explains how data is handled, and funds are kept in secure accounts.

Responsible gaming sits at the core of how the site is run. You can set deposit limits, reality checks, time-outs and self-exclusion, and you are encouraged to use these tools before gambling becomes a problem. Links to independent support organisations and clear guidance on safer play are available at all times.

You have access to customer support 24/7, so you can get help whenever an issue appears, whether it is a question about a bet, a payment delay, or a safer gambling concern. Support agents are trained to handle both betting and casino queries, and to escalate more complex account problems quickly.

• Live chat: available around the clock through the help icon on desktop and mobile
• Email: [email protected] for general enquiries and document uploads
• Responsible gambling help: [email protected] for limit changes and safer gambling support
• In-app support centre: integrated help section on Android and iOS apps including FAQs and contact forms