Magic Reels KYC & AML Policy

KYC and AML procedures are applied to verify each user's identity, prevent fraud and support effective account protection. These measures help to combat money laundering, terrorism financing and other suspicious activity, in line with UK regulatory requirements.

The application of this policy is intended to support:

• Fair play in all betting and gaming services
• User safety and protection of personal data and funds
• Transparency regarding how information is used for security measures
• Compliance with UK anti-money laundering and counter-terrorism financing laws
• Responsible gaming practices supported by reliable identity information
• Consistent treatment of all users in accordance with published rules

Every new user must complete identity check procedures so that the operator can confirm who the account holder is before full access to services is granted. ID verification may be repeated or updated at any time if required by regulatory requirements or internal security measures.

As part of document submission, users may be asked for:

• A valid government-issued photo identification document to confirm identity and age
• Proof of address to verify place of residence, such as a recent official statement
• Evidence that the payment method belongs to the account holder, for example a partial copy of a bank statement or card details that do not reveal full numbers
• Additional documents needed to support enhanced checks, such as proof of source of funds or source of wealth in higher-risk situations

AML controls are in place to deter, detect and disrupt money laundering, terrorist financing and other unlawful activity. These controls combine automated security measures and manual review to identify suspicious activity and meet UK reporting obligations.

Key AML measures include:

• Ongoing transaction monitoring of deposits, withdrawals and betting patterns to identify unusual or high-risk behaviour
• Automated detection rules designed to flag irregular play, rapid movement of funds or other risk indicators
• Enhanced due diligence for higher-risk accounts, large transactions or complex patterns of activity
• Regular reviews of large or unusual transfers, including checks on source of funds where appropriate
• Risk scoring of accounts and activities based on objective criteria aligned with legal and regulatory requirements
• Screening against applicable sanctions lists and checks for politically exposed persons (PEPs)
• Filing internal reports and, where required, submitting disclosures to the UK Financial Intelligence Unit or other competent authorities in line with reporting obligations

Certain activities are forbidden in order to uphold this AML and KYC Policy and to maintain a secure and compliant environment. Activity that undermines identity verification, account protection or the detection of suspicious activity will be treated as a serious breach.

Prohibited actions include, but are not limited to:

• Opening or using multiple accounts by the same person to disguise identity or patterns of play
• Providing forged, altered, stolen or otherwise fraudulent documents during any identity check or document submission process
• Attempting to use the platform for money laundering, terrorist financing or any other illegal transfer of funds
• Manipulating systems or games, including collusion or use of software or methods aimed at gaining an unfair advantage
• Sharing, selling or otherwise allowing third parties to access or control an account holder's profile
• Using payment instruments, bank accounts or e-wallets that do not belong to the named account holder
• Misrepresenting identity, residence, source of funds or beneficial ownership of funds held or transacted on the platform

Breach of this KYC and AML Policy, refusal to complete ID verification or involvement in any suspicious activity can lead to immediate enforcement action. Measures are applied in accordance with internal procedures, legal duties and the need to maintain user safety and fair play.

Consequences may include temporary or permanent account suspension, freezing or confiscation of funds linked to suspicious activity, cancellation of bets or winnings, reporting to competent authorities where applicable.

Users are required to provide accurate, complete and up-to-date personal data during registration and throughout their use of the service. Identity check processes depend on reliable document submission and open communication, and delays in providing information may lead to restrictions on deposits, withdrawals or access to services.

Each account holder is responsible for completing verification steps within the requested timeframes and for responding promptly to any request for additional documents or clarification. Only payment methods owned and controlled by the account holder may be used, and users must ensure that login details remain confidential to support account protection. Any suspected unauthorised access, potential fraud or other suspicious activity should be reported to customer support without delay so that appropriate security measures can be taken.

The operator is committed to fair play and transparency, aiming to maintain a safe environment in which users can take part in betting and gaming in line with responsible gaming standards. KYC, AML and other security measures are applied consistently so that all users are treated on an equal basis and regulatory requirements are met.

Core principles include:

• Adherence to KYC and AML standards mandated by UK law and the Gambling Commission
• Respect for confidentiality and lawful processing of personal data in line with data protection legislation
• Continuous monitoring of transactions and behaviour to identify and respond to suspicious activity
• Prevention of manipulation, collusion and any other conduct that undermines fair play
• Providing user support on safety, verification and account protection queries
• Emphasising shared responsibility, where both the operator and each account holder contribute to a secure environment
• Ensuring equal conditions and consistent application of rules for all users, without arbitrary preferences