Magic Reels Privacy Policy

Types of personal data collected

The platform may collect and process the following categories of personal information:

• Identification data: name, date of birth, gender, nationality, proof of identity, proof of address.
• Contact data: email address, telephone number, postal address.
• Account data: username, account number, security questions and answers, communication preferences.
• Gambling-related data: betting history, game activity, transaction records, limits, self-exclusion status, responsible gambling interactions.
• Financial and payment data: partial card details, bank account information, payment provider identifiers, deposit and withdrawal records.
• Technical data: IP address, device identifiers, browser type, operating system, access times, log files.
• Verification and compliance data: documents and information used for age verification, identity checks, source of funds and anti-money laundering reviews.

Personal data is collected from users directly when information is provided on forms, during registration or during communication with support. Information may also be collected automatically through cookies and similar technologies when the website or mobile services are used.

Purposes for collection and processing

Personal information is processed for the following purposes:

• Creating, administering and securing user accounts.
• Providing betting and gaming services and processing deposits, wagers and withdrawals.
• Meeting legal and regulatory duties, including anti-money laundering, counter-terrorist financing and safer gambling obligations.
• Verifying age and identity and preventing fraud, abuse and unauthorised access.
• Monitoring play to support responsible gambling and offering safer gambling tools.
• Providing customer support and managing user requests, complaints and disputes.
• Operating, managing and improving the website, apps and internal systems.
• Performing statistical analysis and reporting for regulatory and business purposes.
• Sending service messages about account activity, security, changes to terms and legally required notices.
• Sending marketing communications where users have given valid consent or where permitted by law, along with managing any opt-out preferences.

All processing is carried out on lawful bases under United Kingdom data protection law, including performance of a contract, compliance with legal obligations, legitimate interests, protection of vital interests and consent where required.

Technical and organisational security measures

The operator uses a combination of technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration or disclosure. These measures include:

• Encryption for data in transit and, where appropriate, at rest.
• Network protection, such as firewalls, access controls and intrusion detection.
• Role-based access, so personal data is accessible only to staff and suppliers who need it for their role.
• Secure password policies and authentication procedures.
• Regular security audits, monitoring and logging of access to systems.
• Staff training on data protection, confidentiality and information security.
• Formal policies for data retention, incident response and secure destruction of information.

No system can guarantee perfect security, but reasonable and proportionate safeguards are maintained in line with industry standards and regulatory expectations in the United Kingdom.

User rights

Under data protection law in the United Kingdom, users have a number of rights in relation to their personal data, subject to certain limitations and conditions:

• Right of access: to request confirmation whether personal data is held and to receive a copy of that information.
• Right to rectification: to ask for inaccurate or incomplete personal data to be corrected or updated.
• Right to erasure: to request deletion of personal data in certain situations, for example where it is no longer needed for the purposes for which it was collected and there is no legal requirement to retain it.
• Right to restriction: to ask for processing of personal data to be limited in specific circumstances.
• Right to data portability: to receive certain personal data in a structured, commonly used and machine-readable format and to request that it be transferred to another controller where technically feasible.
• Right to object: to object to processing carried out on the basis of legitimate interests or for direct marketing.
• Right to withdraw consent: where processing is based on consent, users may withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

Users also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if they consider that their data protection rights have been infringed.

This service is committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable regulations issued by the Gambling Commission and relevant authorities.

Personal information is used only for specified, explicit and legitimate purposes. Processing is based on consent, the need to perform a contract, legal obligations, legitimate interests or other grounds permitted by law.

Account creation and management

Data is processed to:

• Register and verify new users.
• Maintain and secure accounts, login credentials and preferences.
• Provide account statements, game history and transaction records.

Transactions and service delivery

Information is used to:

• Process deposits, bets, game play and withdrawals.
• Facilitate payments through banks and authorised payment providers.
• Confirm successful transactions and handle payment queries.

Responsible gambling and compliance

Personal and behavioural data helps to:

• Verify age and identity to ensure only eligible adults use the services.
• Meet obligations under gambling and financial crime regulations.
• Conduct risk assessments, fraud checks and anti-money laundering monitoring.
• Monitor user activity to support responsible gambling and implement tools such as limits, time-outs and self-exclusion.

Improvement of services and analytics

Technical and usage data is used to:

• Analyse how the website and apps are accessed and used.
• Identify technical issues and improve stability, performance and security.
• Develop new features and refine existing services.
• Produce aggregated, anonymised statistics and reports where individual users are not identifiable.

Communication and customer support

Contact and account details are used to:

• Respond to enquiries, complaints and support requests.
• Send important service communications, including operational messages, security notices and changes to terms, policies or regulatory requirements.
• Ask for feedback on services, where appropriate.

Marketing and personalisation

Subject to consent or other lawful bases under UK rules on electronic communications, information may be used to:

• Send marketing by email, SMS, phone or on-site messages.
• Show content and information that is more relevant to user interests.
• Measure the effectiveness of marketing and communication campaigns.

Users can manage their marketing preferences at any time and can opt out of direct marketing. Service messages related to security, legal notifications and essential account information will still be sent where required.

All processing of personal data is carried out in a manner that is lawful, fair and transparent, and limited to what is necessary for the purposes described in this document.

How users can access their data

Users may request confirmation as to whether their personal data is being processed and can ask for a copy of that information. Requests can be made through the usual customer support channels or any dedicated data protection contact point provided on the website. Before releasing information, appropriate steps will be taken to verify the identity of the requester.

Updating and correcting personal data

Users should ensure that account information remains accurate and up to date. Changes to contact details and certain profile information can often be made directly via the account settings area. For other corrections, users may contact support to ask for rectification of inaccurate or incomplete personal data. Evidence may be required where legal or regulatory checks are affected, for example proof of address or updated identity documents.

Deletion of personal data

Users may request deletion of personal information in line with the right to erasure. Such requests will be assessed according to legal and regulatory obligations. Certain data must be retained for a minimum period under gambling, anti-money laundering, taxation and accounting rules, and for the establishment, exercise or defence of legal claims. Where immediate deletion is not possible, data will be restricted and retained only for these purposes, then securely destroyed when the retention period expires.

Consent to security checks and payment processing

By using the site and services, users acknowledge and consent to:

• Security and verification checks for identity, age, location, affordability, source of funds and fraud prevention.
• Screening against relevant databases and sanctions lists in line with legal and regulatory duties.
• Processing of payment and financial information by authorised payment providers, banks, card schemes, identity verification agencies and other regulated intermediaries.

These checks and processing activities are necessary to operate a lawful and secure gambling service in the United Kingdom.

This service is intended for adults aged 18 years and over only. Use of the gambling services by anyone under 18 is prohibited under United Kingdom law. During registration and ongoing use, controls are applied to help prevent access by minors, including age confirmation and, where appropriate, verification using reliable documentation and data sources.

The operator cannot, in all cases, independently confirm a user’s age without receiving supporting documents or information. If it is discovered that an account has been created or used by a person under 18, the account will be suspended or closed, gambling participation will be stopped and any personal data relating to that individual will be handled according to legal requirements and regulatory guidance.

Parents or legal guardians who believe that their child’s information has been provided to this service should contact customer support immediately. After appropriate verification, reasonable steps will be taken to investigate and, where required, delete personal data relating to the minor, subject to any mandatory retention obligations (for example for regulatory investigations or law enforcement).

Users are encouraged to use parental control tools and to keep account credentials secure and private to reduce the risk of unauthorised access by minors.

Personal information may be transferred to, and processed in, countries outside the United Kingdom and outside the European Economic Area. This can occur where servers, group companies, service providers or business partners are located overseas or use infrastructure hosted in other jurisdictions.

Typical recipients include providers of cloud hosting, payment services, identity verification services, analytics tools, anti-fraud and anti-money laundering systems and customer support platforms. These organisations act as data processors or independent controllers, depending on their role, and may process information on behalf of the operator or for their own legal and regulatory purposes.

Whenever personal data is transferred internationally, steps are taken to ensure an appropriate level of protection. These steps can include:

• Transfers to countries recognised as providing an adequate level of protection by the UK government or other relevant authorities.
• Use of standard contractual clauses or equivalent safeguards approved under data protection law.
• Technical and organisational measures, such as encryption and access controls, to protect information during transfer and storage.

By using the site, registering an account or providing personal information, users acknowledge and consent to the possible transfer and processing of their data in jurisdictions where the operator or its partners operate, subject to the safeguards described in this policy and applicable law. All partners are required to handle personal data confidentially and securely, and to process it only for authorised purposes.

This Privacy Policy explains how personal data is collected, used, shared and protected in connection with the provision of online gambling services. It does not create contractual rights beyond those required by applicable law or the terms and conditions of service. Where there is any inconsistency between this policy and mandatory legal or regulatory duties, the latter will take precedence.

The operator may need to interpret or apply this document in line with legal guidance, regulatory requirements and decisions of courts or authorities. This may affect how certain rules are implemented in individual cases, for example where data must be retained longer than stated to comply with ongoing investigations.

The disclaimer in this section applies from the point at which a user accepts the Privacy Policy. Acceptance occurs when a user indicates agreement through a signature, a tick-box or similar method during registration or when continuing to use the services after being informed of the policy and any updates. Users should review this document regularly to stay informed about their rights and the use of their personal information.

Cookies are small text files stored on a user’s device when visiting websites or using online services. Similar technologies, such as pixels, tags and local storage, may also be used. These tools help to recognise browsers, remember preferences and understand how services are used.

This website uses cookies and similar technologies for the following purposes:

• Essential operation: to enable core functions such as navigation, account access, security features and transaction processing.
• Statistics and analytics: to collect aggregated data about visits, usage patterns and performance, helping to improve stability and usability.
• Behavioural analysis: to understand how users interact with games, pages and features in order to detect issues and support responsible gambling controls.
• Personalisation: to remember language preferences, settings and certain choices so that the services are more tailored to individual users.

Cookie data is generally retained for up to one year, after which it is deleted or anonymised, unless a longer period is necessary for security, regulatory or legal reasons. Some essential cookies may be required for the website to function and cannot be disabled using standard preference tools.

Users can manage cookies through browser settings, including blocking or deleting them. Adjusting cookie preferences may affect the performance of the site and the availability of some features. Further detail about specific cookies used may be provided in a separate cookie notice or settings panel.

By accessing the website, creating an account or using the gambling and betting services, users acknowledge that they have read, understood and fully accept this Privacy Policy. If a user does not agree with the use of personal information described in this document, they should not use the services.

The operator may update this policy from time to time to reflect changes in law, regulatory guidance, technology, systems or the way personal data is processed. When significant updates are made, reasonable steps will be taken to inform users, for example through notices on the website or account messages.

The version displayed on the site at the time of use is the version that applies. Continued use of the services after a revised Privacy Policy has been posted will be treated as confirmation of acceptance of the updated terms relating to data protection and privacy.

Personal data may be shared with third parties where required for lawful operation of the services, performance of a contract, legal compliance or protection of legitimate interests. These third parties include, for example:

• Payment processors, banks and financial institutions.
• Identity verification and credit reference agencies.
• Anti-fraud, anti-money laundering and sanctions screening providers.
• Gambling regulators, tax authorities and law enforcement bodies.
• Professional advisers, such as lawyers, auditors and consultants.
• Technical service providers offering hosting, security, analytics, communication or customer support platforms.

Sharing may occur in situations such as complying with legal obligations, responding to valid requests from authorities, enforcing terms and conditions, resolving disputes, preventing fraud or where necessary to operate the games and betting products. Details of key categories or names of partners may be provided on the website. Where they are not listed, users can request additional information about the purpose and scope of data sharing, subject to confidentiality and security restrictions.

When submitting personal information or using the services, users consent to the processing and sharing of their data as described in this policy, including onward transfers to relevant third parties. Each third party is required to use personal data only for authorised purposes, to keep it secure and to handle it in accordance with applicable data protection laws and its own privacy notices.

The website may contain links to external sites, applications or services operated by third parties. These external resources are subject to their own privacy policies, terms and security practices, which may differ from those set out in this document.

The operator has no control over, and is not responsible for, how third-party websites collect, use, share or protect personal information. Inclusion of a link does not imply endorsement of the privacy standards or data handling practices of the external provider.

Users should review the privacy and cookie policies of any third-party sites they visit before providing personal information or using related services. Care should be taken when navigating away from this website, especially where financial or identification data is requested.